**Last updated: June 6, 2018**

Title Tag and Meta Description Lengths Are Current as of June 2018

The Backstory on Meta Description Guidelines

This tool was updated in March 2018 to reflect an increase in the length of the meta description Google was showing.

However, just a few short months later around the end of May 2018, Google stopped showing these longer, 320-character meta descriptions and reverted back to the 928-pixel meta descriptions (about 156 characters).

We are now showing both the 320-character guideline and the 928-pixel guideline (about 156 characters) in the meta description tool in case more changes are afoot.

Looking for earlier versions? See our 2015 title tag tool here.


Enter your title tag, meta description or URL to see a preview of the Google search results page (SERP) on desktop.

Watch the pixel count below the box or the preview to know if you’re over the limit.

Enter your keyword to show bolding in the URL and meta description (not the title).

See more information below the tool.

CURRENT Simulated view for June 2018 guidelines

Simulated view for March to May 2018 guidelines

More Information

This tool has been updated several times since we originally built it in 2015.

Recent updates take into account the varying length of meta descriptions Google has been showing.  In March 2018, Google began showing the longer, 320-character meta description. We updated the tool at that point.  However, now just a few months later, Google is back to showing the shorter meta descriptions it established in 2016. You can find both in the tool since we’re hesitant to remove one or the other with how frequently Google is making these changes.

What you see here:

  • 600-pixel max title tag width
  • title tag breaks at whole words when you’re over the limit
  • 320 character meta description guideline, which was in use from about March to May 2018,
  • 928 pixel-based (about 156 characters) meta description guideline, which is now in use again as of June 2018 (it originally came into use in 2016)

There is a lot more information about this tool and title and meta description lengths in our prior post from 2015, please read it here before commenting.


  1. Angelos Savvaidis on August 23, 2016 at 10:21 pm

    Hey there,

    Just wanted to say thank you for the tool. I started using it today and I think that you did a great job.
    Appreciate all your work and time.


    • Rachel Arst McCullough on August 24, 2016 at 9:24 am

      Thanks, Angelos! I appreciate the comment and am so glad you find it helpful!

  2. Jason Zimelman on October 6, 2016 at 1:33 pm

    The tool works great, Rachel. I found it through your comment on Dr. Pete’s Moz blog post. This seems to be a missing piece – good thought creating it! I really like how you show the actual pixel count.

    • Rachel Arst McCullough on October 6, 2016 at 1:48 pm

      Hi Jason, I am so glad you found it useful! We’ll keep updating it as things change!

  3. John Ryan on December 10, 2016 at 5:51 pm

    Hi Rachel. Greetings from Melbourne Australia.
    A quick question – would using YOAST SEO plugin on my WordPress sites achieve a similar result?

    • Rachel Arst McCullough on December 10, 2016 at 6:07 pm

      Hi John,

      Australia! I guess it is tomorrow there 🙂

      Yes, Yoast should provide a similar result. They write about that on this page: https://yoast.com/page-titles-seo/. I find our tool is most useful when writing tags to send to a client for approval, for clients who are not in WordPress, or for clients who write website content and have us enter it for them.

      Happy tagging!

  4. Colleen on April 3, 2018 at 11:07 am

    Awesome post, very valuable. Thanks Rachel, we will promote

    • Rachel on April 3, 2018 at 11:22 am

      Great, thanks, Colleen! I am sure Truckee Chamber members will find it valuable in their quest for more online visibility.

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