Your Company’s Online Brochure: A 5-Page Website
If you’re looking for website packages that are cost-effective, a 5-page website is the way to go. These sites save you money by focusing on the 5 pages every website needs.
Customers love them too. They’re easy to navigate. They look professional. They make it easy to make the decision to pick up and call.
Why You Need a Website
There are still a lot of businesses who have not built a site. They try to get by with Facebook, Yelp, and Google Business Profile, a business listing on Google.
Facebook, Yelp, and GBP are all phenomenal tools, but they can never replace having a website of your own for two reasons.
- You do not control these sites. At any time, any one of them could decide to delete your page, depublish your page, or lock down your page so you can’t make changes.
- They only tell part of your story. You can’t possibly include enough information on any of these forums to truly help you or your business stand out.
There are plenty of people who will refuse to do business if you don’t have a website, and it’s not just young people. There are members of Generation X who take a lack of a website as a sign of a lack of professionalism. Millennials definitely will not do business with a company that doesn’t have their own web presence. There are also a lot of people who are not on social media. These people will never see you without a website.
A failure to have a website tells many people that you haven’t adapted with the times, which can suggest a business that is clunky, difficult to work with, and inconvenient. That’s not the impression you want to give.
Is Your Website Up to Date?
A quick word. You might have a website, but if it’s not up to date you’re still hindering your business growth. Customers expect sites to be mobile friendly, to load fast, and to be secure. If you’re falling down in any of these areas you can expect traffic to drop off and business to slow down.
What Are 5-page Websites?
A five page website focuses on the basic pages for a website so that you don’t waste any time or money. The five pages are:
Let’s take a look at each page in turn.
This is your one chance to hook your customers in and to make a good impression. It should be bold and attractive, with strong “What’s In it For Me” headlines and subheads. The copy should speak directly to your customer’s pain points and then communicate exactly what you will do to solve their problems.
The about page talks about who you are, and what makes you different from every other business like yours.
This is not the place to talk about your love of dogs, your favorite sports team, or your hobbies. It is the place to talk about your experience, your philosophies of running your type of company, why you chose this industry, and what you do that’s a little bit different from what everyone else is doing. You want people to see what your competitive advantages are.
If your business is active in your community you can and should include that information. People want to do business with local companies, and they want to support those who help make their neighborhood a better place.
Services or Products
This is the page that will describe exactly what you have to offer. If you’re a roofing company it will talk about the types of roofing you install, roofing repairs and inspections, and more. If you’re a retailer it might show off some of the products that are in your store. If you’re an attorney, you’ll talk about what areas of the law you specialize in.
Some people eventually add additional pages that describe each product or service in more detail, but for a basic site you can get away with just a single page that communicates what you are making available to your customers or clients is effective.
You need the phone to ring, you need leads, and this is the page that helps you get them. Ideally, you’ll have a contact form, an email address, your address, your hours of operation, and your phone number all boldly displayed on this page. You may include a map. The point is to get potential customers or clients to reach out to you so that they can begin buying your products or services.
The law requires privacy policies. Privacy policies help customers understand how you will use their information so they can decide whether to do business with your company or not.
Why 5 Pages?
These 5 pages represent the minimum of information you can provide customers with and expect to get business. It’s a navigable structure to get you started, one with a clearly defined scope of work.
Examples from Our Portfolio
Note, these are all a little different, and you won’t see the exact 5 pages on each one. We customize every website package for you, and if the “basic” five-page package isn’t right for your company, we’ll do a variation that is
Adding More Pages
As mentioned, you can absolutely add other pages and features to your site after launch. Here are three sites where we did just that. For Anna’s Got Wool, we even added an entire ecommerce store.
These sites remain easy to navigate while providing their owners with more functionality. Because we set you up with an easy to use content management system on the back end of your site, you may even find it useful, easy, and feasible to add more pages yourself as your business grows and changes.
How to Work With Us On Your 5-Page Brochure Website
Getting started is easy. Schedule a free intro call by filling out our contact form. We’ll speak with you a little to find out if your business is a good fit for our services. We’ll then ask you to fill out a discovery questionnaire to make sure we understand the full scope of your project. After that, we’ll prepare a formal proposal for your consideration.
If you accept our proposal, we’ll assign you a start date and your project will be complete in 6 to 8 weeks.
What Do Our Clients Have to Say About This Process?
“Very communicative and well-organized. My new website grew by leaps and bounds professionally! So grateful my friend referred me to McCullough Web Services. The best review is to send potential customers…I can’t stop talking about McCullough!”Elena Mendoza, Integrative Learning, September 10, 2020
See the rest of our testimonials here.
Your website is the very foundation of your future marketing plan. Everything else will flow back to it.
Make sure you have a good one by reaching out to us today.
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