What Should a Contact Us Page Include?

old style telephone with cord

The best contact us pages don’t just provide the basic information about how to call or send a message to your business.

The best contact page is a converting one: it provides you with a lead or makes a sale.

So what should you include on a contact page to make those conversions happen?

Below is a contact page template, but first, why do we have an entire page dedicated to getting in touch?

What Is the Purpose of a Contact Page?

The purpose of a contact page is to drive revenue. It may even be the most important page on your website.

It is the page that gets people through the door.

It is the page that gets people on the phone.

It is the page that gives you people to sell your products and services to.

Treat it like the money-making portion of your website, because that’s exactly what it is!

Contact Page Template and Outline

The Basics – Contact Information & Local Info

Include information for every way that a customer might interact with your business, whether it’s electronically or by coming to your location.

  • Your name, address, and phone number for local SEO purposes
  • Your email address
  • Your phone number
  • An embedded Google map
  • Hours of operation
  • Payments accepted
  • Parking details
  • Photos of the outside of your location
  • Photos of your team

Contact Form

You can include a contact form, and should, as some people will look for the form without reading the rest of the information.

Make sure to indicate how long it will take for you to respond to any inquiries.

Driving Directions

Even if there aren’t any particularly big landmarks near your location, it can be useful to add something like, “we’re across the street from the mall,” or “the S2 bus stop is the nearest stop if you’re coming here via public transportation.” These signals don’t just help with local SEO, they help actual customers find your brick and mortar location. 

An example from Whitespark.

Important Updates – Like for Covid

Here in the age of Covid-19 it’s never been more necessary to keep customers apprised of important health and safety information. 

What are you doing to keep your location sanitary and safe? Are you taking customers by appointment only? Are masks required? Is your staff vaccinated? Do you offer delivery or curbside service? Are you offering virtual appointments? Do you have an expected wait time at your establishment?

Place all this information here, on the contact page. 

Social Proof and Testimonials

Are you a member of any local or industry organizations? Have you won any awards?

Put these logos on your contact page to build trust. You’ll have more information about these items on your About Page, but you can’t assume everyone has read it. People don’t always move through the architecture of a website in the same way.

You’ll also want to add reviews on to your contact page to show that you have happy customers or clients.

If you’re doing any community work or charity work, this is a good place to add that information.

Your Services

Briefly summarize what you do. One sentence per service area is more than sufficient.

Your Customers/Clients

Say exactly who you serve so that your potential clients and customers know you are for them.

A Call to Action 

It may seem counterintuitive, given a contact page is literally about taking action, (making a phone call, sending an email, coming into the location) but readers don’t convert as well if you don’t tell them exactly what to do. 

Your contact form serves as one call to action, but you might add others. For example, if your goal is to get customers to call, don’t just list your phone number: create a big, clickable button that launches the phone call.

The more options you offer, the more likely you are to convert. 

Optimization Factors

Optimize this page as you would any other. Add a title tag and meta description.

Your title tag should be formatted as follows:

Top Keywords, City, State | Business Name | Locations Served

This will look like:

Personal Injury Lawyer, Truckee, CA | Hill, Smith, & Jones | Serving Lake Tahoe, Grass Valley, Placerville, and North Auburn

Don’t get hung up on title tag length. It is okay for it to be “too long” on this one page. We know the entire tag won’t show to viewers, but search engines will see them and that’s ultimately going to be more helpful to you.

One Final Example

Check out our contact us page!

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