10 Website Updates Every Small Business Owner Should Make in Q1

illustration of woman working at laptop by DALLE

Updating your website is one of the best ways to keep it fresh, and it can offer an advantage in terms of both SEO and user experience. 

Even if you regularly update your blog, some yearly “housekeeping” updates can be critical. Here are updates that we recommend you make in Q1 of every year.

Update the copyright year in your footer.

It shows your website is still active and current and it’s a small, professional detail that you can include to build user trust.

2. Outdated Content

Check every blog post and page for outdated content such as:

  1. Pricing information.
  2. Legal information. If any of your posts or pages reference laws or regulatory requirements be sure they are current.
  3. Broken links. It’s best to update these a lot more frequently than once a year, but realistically, this may be the only time you get to it.

When updating a blog post add a line at the top of the post that says:

Updated [date] to reflect the most current information relevant to this topic. 

3. Contact Information

Ensure that your contact information, including phone numbers, email addresses, physical addresses, and job titles are accurate and up-to-date. 

Make sure your privacy policy is current and compliant with any new data protection regulations or laws that may have been enacted. 

You should be especially vigilant about this step if you’ve done anything new with your website, like adding e-commerce functionality or launching an email list. Laws that did not apply to you last year may now apply to you.

Are you still active on the social media sites you link to? It’s best to only link to the accounts you regularly update.

6. Banners and Pop-Ups

Does your banner still display a holiday promotion that has ended? Is your site still running an old COVID-19 notice?

Seeing an old, outdated one can reduce customer trust. You might also end up having to honor a promotion that’s no longer profitable for you.

7. Annual Announcements

Does your company have a page devoted to announcing company anniversaries, awards, or milestones? 

If you don’t have one and you’ve recently won an award, consider adding one. If you do have one, Q1 is the perfect time to make sure all of the previous year’s big wins have made it onto the site. 

8. Responsiveness

When was the last time you checked to see what your website looks like on a mobile phone or a tablet? Check to be sure everything looks and functions as expected.

9. Accessibility

An estimated 27% of Americans live with some form of disability.

Be inclusive and do your part to ensure your website is accessible to all.

10. Your About Us Page

What’s changed in the past year on your about page? Do you have new team members you forgot to add? Can your bio be updated?

See also:

How to Report an Issue With Your Website

What to Expect When Working With Us on a Website

What Makes a High-Quality Web Page?

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