Why We Build Websites from the Ground Up

illustration of team working at a table - DALLE

We often get asked to manage or add functionality to websites that other agencies built. In this post, we’ll describe why we respectfully decline these projects. While our decision may initially seem like a rejection, this approach is not driven by convenience or preference, but instead by a commitment to delivering the best possible experience and results.

Instead of modifying existing websites, we choose to craft each website from the ground up, ensuring clean code, security, accessibility, and alignment with your current and future goals.

Here are more details on why this approach benefits us and our clients.

1. Ensuring Quality and Consistency

Building websites from the ground up ensures every element meets our high standards. Our team follows a detailed process of planning, designing, coding, and testing, resulting in a cohesive and polished final product. Inheriting websites from other agencies can lead to inconsistencies and compromised quality due to different standards and coding practices, even if we are building in a familiar platform, like WordPress or Squarespace.

2. Streamlined Troubleshooting and Support

Our developers write clean, efficient, and well-documented code, making updates and maintenance straightforward. Working on a pre-existing website often involves unfamiliar code and hidden issues. A “can of worms” situation can occur when a simple change request reveals multiple underlying issues, prolonging the troubleshooting process and increasing costs. This can cause extended support times and compromised performance.

3. Customization and Scalability

Building from scratch allows us to tailor every aspect to your specific needs, ensuring scalability and adaptability for future changes. Existing sites often limit customization due to their original design and architecture, which means we might not be able to implement the features you want cost-effectively.

4. Staying Ahead of the Curve

The digital landscape is constantly evolving. Building from scratch lets us integrate the latest advancements, ensuring our websites are modern and competitive. Retrofitting new technologies into existing websites can be complex and may not yield optimal results. Costs of retrofitting can sometimes be the same or more than building your website from the ground up.

5. Aligning with Your Vision

Starting from scratch allows us to understand your needs, objectives, and future goals. We ensure that we choose the right platform and build websites with future expansion in mind. This deep understanding helps us design a website that aligns with your brand and business goals.

6. Enhanced Security

By building from the ground up, we implement the latest security measures and best practices. Managing sites built by others might inherit vulnerabilities or outdated security protocols.

7. Improved Performance and Optimization

Building from scratch allows us to optimize every aspect of performance, from loading speeds to mobile responsiveness. Existing websites may have performance issues that are hard to fix without a complete overhaul.

8. Clear Ownership and Accountability

When we build a website, we take ownership and accountability for its performance, security, and functionality. Managing websites built by others can create ambiguities in accountability if issues arise from the original development.

9. Prioritizing Accessibility and ADA Compliance

Building from the ground up lets us incorporate accessibility best practices from the start, making the website inclusive and compliant with the latest guidelines. Retrofitting accessibility features into existing websites can be challenging and require significant rework. Prioritizing accessibility from the beginning shows our commitment to inclusivity and helps you void legal issues associated with non-compliant websites.

Our Commitment

We are committed to creating excellent websites. Starting fresh ensures quality, security, code stability, accessibility, and reasonable costs and timelines for future changes and additions.

Ready to start your project? Reach out today.

7 Reasons We Might Not Take You as a Local SEO Client

What to Expect When Working With Us on a Website

Is WordPress Really Right For Your Website?

Leave a Comment