Why You Need to Talk About Yourself on Your Company’s About Page
Still tempted to keep your identity hidden on your website?
You’re not alone. Many small business owners feel the same. Some want their site to appear more “corporate,” others are shy, and some simply assume that customers don’t care who’s behind the brand.
But they do. In fact, they care a lot.
People prefer doing business with people they like and trust. That trust starts with something simple: sharing a bit about yourself.
Why It Matters: The About Page is a Key Conversion Tool
Picture this. You’re comparing two businesses. Same price, same quality, similar reviews. Which one do you pick?
The one that feels more human.
If a friend recommended one, or you recognized the owner, you’d likely choose them. While your website can’t shake hands, your About page can be the next best thing.
2 Powerful Reasons to Get Personal
1. Build Authentic Connections
The About page is your first conversation with a potential customer. Done well, it makes them think, “I’d like to work with this person.”
- Create trust: People trust people, not logos. Tell a business-related story or describe your mission. That kind of authenticity sticks.
- Make your brand relatable: Show who’s behind the scenes. Add photos, names, and a bit of personality.
- Stand out: Personality makes you memorable. If you don’t give people a reason to connect, they won’t.
Think of your About page like a friendly introduction. It’s your digital handshake.
2. Strengthen Your Brand Identity
Especially in small businesses, you are a big part of the brand. Don’t downplay that. Leverage it.
- Your mission and values: Why did you start your business? What drives you every day?
- What makes you different: Your story can communicate warmth, expertise, and reliability. These qualities resonate more than generic claims.
- Create emotional impact: People buy based on emotion first, then justify with logic. Let your About page make them feel something.
Still Feeling Hesitant? You’re in Control
If privacy is a concern, remember:
- You decide what to share. A professional story is enough.
- You don’t have to overshare. No need to list your kids’ names or favorite hobbies (unless it’s relevant).
- Even small details build credibility. Just adding your name and a photo can go a long way.
Quick Tips for Writing a Great About Page
- Start with “why”: Why this business? Why now?
- Share your story: What problems have you solved? What lessons have you learned?
- Show your face: Add a friendly, clear photo.
- Introduce your team: A photo and short bio add warmth and relatability.
- Mention credibility boosters: Memberships, publications, certifications—anything that builds trust.
- Let your personality peek through: A little humor or quirk can be charming. Just don’t overdo it.
About Us and About Me Page Examples and Template
Check out:
Final Thoughts
We get it. Sharing personal details online can feel uncomfortable. But your business is about people. Your website should reflect that.
Make your About page warm, honest, and human, and you’ll turn more visitors into customers.