Posts by Rachel Arst McCullough
What Makes a High-Quality Web Page?
Lots of people talk about creating “good content” for their web pages. Yet what makes content good? Good content is effective. Most people don’t pay to have a website designed and maintained simply because they are trying to pursue a hobby. If you’re like most, you want to sell something. At some point, the content…
Read MoreHow to Clear Your Browser Cache
Can’t see the updates we’ve just made to your website? The problem might be your cache! A clogged cache can cause quite a few problems with your browser, and clearing it regularly can ensure you see the most recent versions of any website. What is your browser cache? The cache is a browser feature that…
Read MoreWhat Makes a Good Blog Post?
Blogs offer many advantages to almost every business owner. But only if the blog posts you write are good. First, they help you build trust with customers. You’re giving away something (information, education, expertise) for free while demonstrating that you know how to help them with their problems. In some cases, this information can even help…
Read MoreWhat Should a Contact Us Page Include?
The best contact us pages don’t just provide the basic information about how to call or send a message to your business. The best contact page is a converting one: it provides you with a lead or makes a sale. So what should you include on a contact page to make those conversions happen? Below…
Read MoreWhy Google Results Look Different For Everyone
Where do you rank for keywords related to your business on Google? It can be difficult to tell. Or, at least, it can be difficult to tell if your only method for determining your rankings is to plug your keywords into your own browser. Google results are not the same for everyone. Here are 4…
Read MoreAbout Us Page Example and Tips for Small Businesses
In our experience, clients struggle to provide us with About Us copy more than any other kind of content. Writing about one’s own business can feel daunting or intimidating for many SMB owners. If you feel the same way, you’re not alone. Fortunately, there are clear and repeatable methods you can use to write About…
Read MoreAbout Me Page Example and Template
About Me pages are some of the most daunting pages a sole proprietor might need to write. Few people feel entirely comfortable talking about themselves, and many struggle to understand what, exactly, they should say. Yet writing an About Me page doesn’t have to be hard. The key is to think about what you’re trying…
Read MoreYour Company’s Online Brochure: A 5-Page Website
If you’re looking for website packages that are cost-effective, a 5-page website is the way to go. These sites save you money by focusing on the 5 pages every website needs. Customers love them too. They’re easy to navigate. They look professional. They make it easy to make the decision to pick up and call. …
Read MoreWhy You Should Delete Unsolicited SEO Emails
Computer-generated Unsolicited SEO Audits If You’re A Website Owner, You’ve Probably Received Many Anyone who owns a website is likely to get dozens of spam emails or unsolicited auto-generated SEO audits offering to “fix their SEO,” or asking for joint ventures, partnerships, links, or guest blog posts. It’s just par for the course. Sometimes clients…
Read MoreWhy We Asked You to Fill Out a Long Discovery Questionnaire
New website? Online marketing project? We look forward to working with you! But, first, we’re going to ask you to put some time into our detailed questionnaire. This may seem tedious. You have a hundred things to do. Yet taking this time is one of the best ways to ensure you are 100% satisfied with…
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