Posts by Rachel Arst McCullough
5 Steps to Make Sure Local Clients and Customers Find You Online
Maybe you’re a brick and mortar business, like a boutique, restaurant, or bar. Or maybe you travel to your customers like a contractor or real estate agent. Either way, it’s crucial for your customers to easily be able to find you and your contact information when they’re in your city, searching for the service you…
Read MoreHow to Get Phone Support for Your Google My Business Listing – Updated 10/2016
It is surprisingly easy to get a Google customer service representative to call you about your Google My Business (GMB) listing! First, we’ll go over why you might need help, and then we’ll tell you how to call them or get your phone to ring. Many businesses have trouble when verifying or accessing their Google…
Read MoreResources for Google My Business Knowledge Bites
Find resources here for the November 1, 2016 Knowledge Bites session I taught for the Truckee Donner Chamber of Commerce. Get Your Business Online website (to find out if you are listed and get verified) Google My Business website/login (after you are verified, use this) See if you are listed and verified in Google My Business
Read MoreTitle Tag Length and Meta Description Length Preview Tool – 2016
This tool was updated 7/2016. For the prior tool, see here. Instructions Enter your title tag, meta description or URL to see a preview of the Google search results page (SERP) on desktop. Watch the pixel count below the box or the preview to know if you’re over the limit. Enter your keyword to show…
Read MoreHow to Get Phone Support for Your Google My Business Listing
Update as of 10/2016: Google has changed how to get phone support. The updated post is here: https://mcculloughwebservices.com/2016/10/31/get-phone-support-google-business-listing-2/ It is surprisingly easy to get a Google customer service representative to call you about your Google My Business (GMB) listing! First, we’ll go over why you might need help, and then we’ll tell you how to get…
Read MoreHow to Submit an XML Sitemap to Google Search Console
Why Submit an XML Sitemap It’s a good idea to submit your XML sitemap to Google so that they can better crawl your site. They can still crawl without it, but this gives them much better guidance. What You Need to Get Started A Google Search Console account. Google Search Console was previously called Google…
Read More11 WordPress SEO Tips for Developers
In doing our website SEO audits, we found that many sites have similar SEO challenges. Many of the issues we come across can be very easily implemented in a more SEO-friendly way during development, versus trying to fix after launch. 1. Only use heading tags for content headings It may seem convenient to use H1 in your site’s header,…
Read MoreHow to Fetch As Google(bot) and Submit Your Site to Google
What Does Fetch as Google(bot) Mean? Fetch as Google is a tool that allows you to see how Googlebot crawls and if you choose, renders your website’s pages. Google’s crawl is necessary for your site to be indexed, so it is beneficial to know whether the bot is able to crawl your website properly before…
Read MoreHow We Approach SEO with our SEO Audit and Action Plan
What Is SEO? SEO stands for Search Engine Optimization. Optimizing for search engines entails managing your online presence on an ongoing basis, both on your website and off your website (think social media as one example) in such a way that search engines favor your website in their results and rank you highly. Higher ranking in…
Read MoreTitle Tag Length and Meta Description Length Preview Tool – 2015
STOP! There are new guidelines for 2016! Go to the 2016 Title Tag and Meta Description Tool. Instructions Enter your title tag, meta description or URL to see a preview of the Google search results page (SERP) on desktop. The boxes will turn red if you’ve exceeded the pixel limit. Enter your keyword to show bolding…
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