Posts by Rachel Arst McCullough
Celebrating Partnerships with Truckee-Tahoe Nonprofits
We are thrilled to collaborate with nonprofits in the Truckee-Tahoe area. We have dedicated ourselves to establishing strong relationships with our local nonprofits and select at least one project each year for which we donate a portion of our time. Our deep understanding of nonprofits comes from my direct experience. I co-founded and ran a…
Read MoreMy Unexpected Journey to Inspire Citizen Engagement Through Local Journalism
The beginning of my journey from math and science to writing As a student, my love for math and science was apparent. Unsurprisingly, I pursued a Master’s degree in environmental engineering – a perfect combination of my passions. However, when it came to English and writing, the word dread came to mind. The most exposure…
Read More4 Ways We Use AI for Content Creation
Artificial intelligence (AI) is often associated with futuristic robots or the idea that machines will eventually replace humans in their jobs. However, AI is already present in various aspects of our daily lives, such as voice-to-text and predictive text suggestions on our phones. At McCullough Web Services, we use AI in our web design and…
Read MoreHow to Use Keywords in a Meaningful Way
If you want to rank your content, simply using keywords at a particular density is no longer enough. Google now uses AI to understand the text, and it’s getting much better at it. All the old tricks that people used to use to write keywords into text aren’t going to work anymore. Instead, business owners…
Read MoreHow to Write Product Page Title Tags and Meta Descriptions
Product page title tags and meta descriptions offer two strong opportunities for increasing the visibility of your products in Google search results. Here is a deeper explanation of these key SEO elements, and a series of best practices you can use to write strong ones. How to Write Product Page Title Tags The title tag…
Read More5 Ways to Reduce Your Website Budget
Much of your new website budget is in your hands. Here are five ways to reduce the costs of launching your site while still being satisfied with the end result. 1. Have Fewer Pages in Your Scope of Work When many of our clients come to us, they say they want to use their old…
Read MoreWhy We Don’t Focus on Keyword Rank Tracking
As an agency, we don’t spend our time on standard keyword rank tracking. And, there’s a good chance you shouldn’t be spending your time either! Putting too much focus on keyword rank tracking has the potential to be a waste of time, which can mean missed opportunities for your business. What do we mean by…
Read MoreNew FTC Guidelines for Online Reviews
Introduction The FTC recently issued new guidelines for online reviews, which means that your current review practices may not be in compliance. The Federal Trade Commission is concerned with ensuring that “consumers who rely on online reviews of companies, products, and services” are able to get a “true and accurate picture of what other consumers…
Read MoreCoworking Spaces in Truckee and North Lake Tahoe, CA
Are you ready to get back into your community after two long years of isolating your way through the COVID-19 pandemic? Coworking is a great way to get back in the groove. And there are plenty of spots near you, wherever you may be living or staying in the Truckee-North Tahoe area. It gets you out…
Read MoreWhat to Expect When Working With Us on a Website
You gathered quotes from web design agencies and are ready to make a decision. How will you choose? Your inclination may be to go for the shortest timeline for the lowest cost. That would likely put us out of the running. We are probably not going to be the least expensive agency. And we probably…
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