Posts by Rachel Arst McCullough
Warning: Don’t Make This Major Password Mistake
Every now and then you might receive an email from us with a subject that says something like this: important info, please save! This email contains instructions on how to find your login information for the website we just built for you. Did you know that 90% of the time our clients just hit the…
Read MoreWhat Logins and Passwords You Need for Your Website Launch
Do you have access to everything we’ll need to launch your new website? Often our clients don’t…and find they don’t have control of their own site or domain. Here’s a checklist of the things you should already have or will need to get from your prior developer so that doesn’t happen to you. 1. Your…
Read MoreWhat Makes a High-Quality Web Page?
Lots of people talk about creating “good content” for their web pages. Yet what makes content good? Good content is effective. Most people don’t pay to have a website designed and maintained simply because they are trying to pursue a hobby. If you’re like most, you want to sell something. At some point, the content…
Read MoreHow to Clear Your Browser Cache
Can’t see the updates we’ve just made to your website? The problem might be your cache! A clogged cache can cause quite a few problems with your browser, and clearing it regularly can ensure you see the most recent versions of any website. What is your browser cache? The cache is a browser feature that…
Read MoreWhat Makes a Good Blog Post?
Blogs offer many advantages to almost every business owner. But only if the blog posts you write are good. First, they help you build trust with customers. You’re giving away something (information, education, expertise) for free while demonstrating that you know how to help them with their problems. In some cases, this information can even help…
Read MoreWhat Should a Contact Us Page Include?
The best contact us pages don’t just provide the basic information about how to call or send a message to your business. The best contact page is a converting one: it provides you with a lead or makes a sale. So what should you include on a contact page to make those conversions happen? Below…
Read MoreWhy Google Results Look Different For Everyone
Updated: 9/28/21 Where do you rank for keywords related to your business on Google? It can be difficult to tell. Or, at least, it can be difficult to tell if your only method for determining your rankings is to plug your keywords into your own browser. Google results are not the same for everyone. Here…
Read MoreAbout Us Page Example and Tips for Small Businesses
In our experience, clients struggle to provide us with About Us copy more than any other kind of content. Writing about one’s own business can feel daunting or intimidating for many SMB owners. If you feel the same way, you’re not alone. Fortunately, there are clear and repeatable methods you can use to write About…
Read MoreAbout Me Page Example and Template
About Me pages are some of the most daunting pages a sole proprietor might need to write. Few people feel entirely comfortable talking about themselves, and many struggle to understand what, exactly, they should say. Yet writing an About Me page doesn’t have to be hard. The key is to think about what you’re trying…
Read MoreYour Company’s Online Brochure: A 5-Page Website
If you’re looking for website packages that are cost-effective, a 5-page website is the way to go. These sites save you money by focusing on the 5 pages every website needs. Customers love them too. They’re easy to navigate. They look professional. They make it easy to make the decision to pick up and call. …
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