Posts by Rachel Arst McCullough
How to Write a Good Blog Post for SEO
Knowing how to write a good blog post for SEO is a vital skill for marketing your business. You can write all the good, useful content you want, but it’s not likely to improve your online visibility and bring you more clients or customers if nobody can find it. Knowing how to write a blog…
Read MoreHow to Submit Your Webpage or Site to Google
Submitting your website or a page on your site to Google is easy! It just takes a few steps in Google Search Console.
Read MoreHow to Get Negative Reviews Removed
Even the best businesses make mistakes sometimes. You and your employees are only human. From time to time, you may receive a legitimate bad review that you’d like removed on a site like Google or Yelp. How to Fix Bad Reviews This post covers what to do in the event that you receive a legitimate…
Read MoreHow to Get More Reviews
Do your customers and clients rave about you to their friends and in person, yet you don’t have a single great online review? If you know how to get these happy customers and clients to leave you reviews, your business will see many benefits, from better search placement to higher trust, to more revenue. Here…
Read MoreHow to Send Your Customers a Google My Business Review Link
Reviews are important. You need to have more reviews than your competition to stand out to potential customers and to search engines. Making it easy for your customers to leave you a review on Google makes it more likely that they will take the time to write you the review. Review links give you the…
Read MoreHow to Add an Owner in Google Search Console
If you are a new client of ours, we’ve likely asked you to add us as an Owner in Google Search Console. What is Google Search Console? Google Search Console is a free tool provided by Google to help people understand and optimize aspects of their search presence. Here are a few of the things…
Read MoreWhy You Need More Reviews Than Average
Nobody wants to be average, right? The same is true in the online review space. To be truly effective, your reviews need to be better than average! Most business owners know they need great reviews. Few have a focused review strategy. And fewer still think to direct traffic to more than one review platform. Here’s…
Read MoreHow to Respond to Negative Reviews: Best Practices and Examples
Last updated: 3/21/2020 Why Responding to Negative Reviews Is Important In today’s internet-dominated market, the robustness of your online presence affects both your reputation and your search engine standing. Negative online reviews without appropriate and timely responses can quickly damage your reputation. A large majority of consumers today rely on review sites to help them…
Read MoreHow to Share Access on Google My Business
In this tutorial, we’ll show you how to share access with us to Google My Business (GMB) from either your desktop/laptop computer or your mobile phone. Onboarding can be one of the more challenging aspects of hiring a new company to help with your website or marketing. Most of the headache is logistical—we need to…
Read MorePositive Online Review Responses: Best Practices and Examples
Last updated: 10/12/19 Having a presence on the major review sites gives your clients or customers the ability to write reviews for your business, but more importantly, it gives you the opportunity to respond. Why you should respond to your positive reviews While most people know how crucial it is to respond to negative reviews,…
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