Posts by Rachel Arst McCullough

Resources for Google My Business Knowledge Bites

Find resources here for the November 1, 2016 Knowledge Bites session I taught for the Truckee Donner Chamber of Commerce. Get Your Business Online website (to find out if you are listed and get verified) Google My Business website/login (after you are verified, use this) See if you are listed and verified in Google My Business

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How to Get Phone Support for Your Google My Business Listing

Update as of 10/2016: Google has changed how to get phone support.  The updated post is here: https://mcculloughwebservices.com/2016/10/31/get-phone-support-google-business-listing-2/ It is surprisingly easy to get a Google customer service representative to call you about your Google My Business (GMB) listing!  First, we’ll go over why you might need help, and then we’ll tell you how to get…

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How to Submit an XML Sitemap to Google Search Console

Why Submit an XML Sitemap It’s a good idea to submit your XML sitemap to Google so that they can better crawl your site.  They can still crawl without it, but this gives them much better guidance. What You Need to Get Started A Google Search Console account.  Google Search Console was previously called Google…

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11 WordPress SEO Tips for Developers

In doing our website SEO audits, we found that many sites have similar SEO challenges.  Many of the issues we come across can be very easily implemented in a more SEO-friendly way during development, versus trying to fix after launch. 1. Only use heading tags for content headings It may seem convenient to use H1 in your site’s header,…

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How We Approach SEO with our SEO Audit and Action Plan

What Is SEO? SEO stands for Search Engine Optimization. Optimizing for search engines entails  managing your online presence on an ongoing basis, both on your website and off your website (think social media as one example) in such a way that search engines favor your website in their results and rank you highly. Higher ranking in…

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