Posts by Rachel Arst McCullough
How to Respond to Negative Reviews: Best Practices and Examples
Why Responding to Negative Reviews Is Important In today’s internet-dominated market, a positive online presence is key to maintaining a successful business, both for your reputation and for search engines. Online review quantity, velocity and diversity contribute to search engine ranking, with frequent positive reviews being favorable for increasing search engine visibility. Negative online reviews…
Read MoreHow to Share Access on Google My Business
In this tutorial, we’ll show you how to share access with us to Google My Business (GMB) from either your desktop/laptop computer or your mobile phone. Onboarding can be one of the more challenging aspects of hiring a new company to help with your website or marketing. Most of the headache is logistical—we need to…
Read MorePositive Online Review Responses: Best Practices and Examples
Having an online presence gives your clients or customers the ability to write reviews for your business, but more importantly, it gives you the opportunity to respond. It’s just as essential to respond to your positive reviews as it is your negative ones. When written effectively, your responses act as a great, free marketing tool.…
Read MoreOrganizing a Mountain Town Meetup – Meetup Finances – Part 5
Background This post is part of our series on Organizing a Mountain Town Meetup. Here are the previous posts: Part 1 – Introduction please read this for the background you’ll need to fully enjoy this post. Part 2 – Meetup Basics Part 3 – Getting the Word Out Part 4 – At the Event Meetup Finances In…
Read MoreHow to Get Google My Business Phone Support
DISCLAIMER: We are not Google. Google My Business’ website is here: https://www.google.com/business/ ***Calls to our main number or inquiries through our contact form about Google My Business from anyone who is not a current client WILL NOT BE RETURNED. ***We have been overwhelmed with hundreds of confused callers/emailers who think they…
Read MoreOrganizing a Mountain Town Meetup – At the Event – Part 4
Background This post is part of our series on Organizing a Mountain Town Meetup. Here are the previous posts: Part 1 – Introduction please read this for the background you’ll need to fully enjoy this post. Part 2 – Meetup Basics Part 3 – Getting the Word Out In this post, we’ll go over some of…
Read MoreOrganizing A Mountain Town Meetup – Getting the Word Out – Part 3
Background This post is part of our series on Organizing a Mountain Town Meetup. Here are the previous posts: Part 1 – Introduction please read this for the background you’ll need to fully enjoy this post. Part 2 – Meetup Basics Throughout the series, we use the nonprofit, Tahoe Silicon Mountain (TSM), as an example. Garrett…
Read MoreOrganizing A Mountain Town Meetup – Meetup Basics – Part 2
Background This post is part of our series on Organizing a Mountain Town Meetup. See the full list of posts in the Organizing a Mountain Town Meetup series and please read Part 1 – Introduction for the basics you’ll need to fully enjoy this post. In this post, we’ll go over some of the basics you’ll want to consider at…
Read MoreOrganizing a Mountain Town Meetup – Series Introduction – Part 1
The Backstory Garrett and I have been organizing meetups for the Truckee nonprofit, Tahoe Silicon Mountain, for over 8 years. We’ve helped grow it from a small monthly meetup with a handful of attendees to a group of 1,200+ with 3 monthly events, including Mountain Minds Monday, which attracts 40-100+ people each month. Plus, we hold…
Read More5 Steps to Make Sure Local Clients and Customers Find You Online
Maybe you’re a brick and mortar business, like a boutique, restaurant, or bar. Or maybe you travel to your customers like a contractor or real estate agent. Either way, it’s crucial for your customers to easily be able to find you and your contact information when they’re in your city, searching for the service you…
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