Posts by Rachel Arst McCullough
Why We Don’t Respond to RFPs
Often, potential clients send us RFPs, only to find we don’t respond to them. A few people have stopped to ask us why. The short answer? Those who send RFPs often aren’t willing to actually sit down and talk to us in depth about their project Here’s the long answer. We Strive to Understand Whether…Read More
Figuring Out User Search Intent For Your Keywords
It’s easy to come up with a big list of possible keywords to target on your website to attract search engine traffic. It’s a lot harder to narrow down that list to the money-making keywords. Understanding user search intent is crucial to fine-tuning your keyword list and creating content that addresses the search intent. What…Read More
What Questions Should Your Services Page Answer?
Your “Services” page is one of the most powerful pages on your website. It’s powerful from an SEO perspective because it will contain many of the keywords clients will be searching for. It’s powerful from a sales perspective, too. For many companies, the Services page is the money-maker, the page that convinces clients to choose…Read More
Be an Informed Truckee Citizen by Signing up for These Newsletters
Covid has turned Truckee into a Zoom town. Whenever you move to a new community, there’s a lot to learn. Truckee has a steeper learning curve than many places. Mountain living is no joke. We have bears. We have fires and smoke. We get intense snowfall that can close roads and knock down power lines.…Read More
Warning: Don’t Make This Major Password Mistake
Every now and then you might receive an email from us with a subject that says something like this: important info, please save! This email contains instructions on how to find your login information for the website we just built for you. Did you know that 90% of the time our clients just hit the…Read More
What Logins and Passwords You Need for Your Website Launch
Do you have access to everything we’ll need to launch your new website? Often our clients don’t…and find they don’t have control of their own site or domain. Here’s a checklist of the things you should already have or will need to get from your prior developer so that doesn’t happen to you. 1. Your…Read More
What Makes a High-Quality Web Page?
Lots of people talk about creating “good content” for their web pages. Yet what makes content good? Good content is effective. Most people don’t pay to have a website designed and maintained simply because they are trying to pursue a hobby. If you’re like most, you want to sell something. At some point, the content…Read More
How to Clear Your Browser Cache
Can’t see the updates we’ve just made to your website? The problem might be your cache! A clogged cache can cause quite a few problems with your browser, and clearing it regularly can ensure you see the most recent versions of any website. What is your browser cache? The cache is a browser feature that…Read More
What Makes a Good Blog Post?
Blogs offer many advantages to almost every business owner. But only if the blog posts you write are good. First, they help you build trust with customers. You’re giving away something (information, education, expertise) for free while demonstrating that you know how to help them with their problems. In some cases, this information can even help…Read More
What Should a Contact Us Page Include?
The best contact us pages don’t just provide the basic information about how to call or send a message to your business. The best contact page is a converting one: it provides you with a lead or makes a sale. So what should you include on a contact page to make those conversions happen? Below…Read More