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Posts by Rachel Arst McCullough

How We Approach SEO with our SEO Audit and Action Plan

What Is SEO? SEO stands for Search Engine Optimization. Optimizing for search engines entails  managing your online presence on an ongoing basis, both on your website and off your website (think social media as one example) in such a way that search engines favor your website in their results and rank you highly. Higher ranking in…

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Basic SEO for Landing Pages

Have you already done your keyword research or did we do it for you? If so, you’re ready to learn basic SEO for landing pages. First, use your keyword research to incorporate your focus keywords into the content on each page. Then, you’ll be ready to optimize each of the tags described below. We recommend…

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How to Add an Owner in Google Search Console

  Newer post available! Read the 2019 version of How to Add an Owner in Google Search Console here.   If you are a new client of ours, we’ve likely asked you to add us as an owner in Google Search Console. What is Google Search Console? Google Search Console is a free tool provided…

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How to Accept a Client Manager AdWords Access Invitation

By sharing access to your existing Google AdWords account, you’ll be allowing us to view and manage your account through our own Google login. That way, we won’t be asking for your email address and password. It takes just 5 steps to share access. 1. Sign into Google AdWords Go to: and click Sign…

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How to Share Google Analytics Access

**Updated 10/13/18** Google Analytics is a free tool that allows you to track many different aspects of a user’s experience on your website. Some of the most basic tracking options available include knowing what city your users live in, how long they stay on your site, how many pages they went to, and where they…

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