How to Report an Issue With Your Website
Having an issue with your website can be frustrating! We want to help you most efficiently, so we created this guide so you know what information to provide us when you are experiencing an issue. When we have the right information from you, we can start to solve the problem. Maybe there’s a bug we…
Read MoreHow to Write Alt Tags and Image File Names
Alt tags and image file names are easy to overlook. Many business owners get hyper-focused on web content and don’t think about images as anything more than aesthetics. Sure, we all know that picking good visuals can lead to better conversion rates, but there’s a real temptation to pop in any photo you have the…
Read MoreCelebrating Partnerships with Truckee-Tahoe Nonprofits
We are thrilled to collaborate with nonprofits in the Truckee-Tahoe area. We have dedicated ourselves to establishing strong relationships with our local nonprofits and select at least one project each year for which we donate a portion of our time. Our deep understanding of nonprofits comes from my direct experience. I co-founded and ran a…
Read MoreMy Unexpected Journey to Inspire Citizen Engagement Through Local Journalism
The beginning of my journey from math and science to writing As a student, my love for math and science was apparent. Unsurprisingly, I pursued a Master’s degree in environmental engineering – a perfect combination of my passions. However, when it came to English and writing, the word dread came to mind. The most exposure…
Read More4 Ways We Use AI for Content Creation
Artificial intelligence (AI) is often associated with futuristic robots or the idea that machines will eventually replace humans in their jobs. However, AI is already present in various aspects of our daily lives, such as voice-to-text and predictive text suggestions on our phones. At McCullough Web Services, we use AI in our web design and…
Read MoreHow to Use Keywords in a Meaningful Way
If you want to rank your content, simply using keywords at a particular density is no longer enough. Google now uses AI to understand the text, and it’s getting much better at it. All the old tricks that people used to use to write keywords into text aren’t going to work anymore. Instead, business owners…
Read MoreHow to Write Product Page Title Tags and Meta Descriptions
Product page title tags and meta descriptions offer two strong opportunities for increasing the visibility of your products in Google search results. Here is a deeper explanation of these key SEO elements, and a series of best practices you can use to write strong ones. How to Write Product Page Title Tags The title tag…
Read More5 Ways to Reduce Your Website Budget
Much of your new website budget is in your hands. Here are five ways to reduce the costs of launching your site while still being satisfied with the end result. 1. Have Fewer Pages in Your Scope of Work When many of our clients come to us, they say they want to use their old…
Read MoreWhy We Don’t Focus on Keyword Rank Tracking
As an agency, we don’t spend our time on standard keyword rank tracking. And, there’s a good chance you shouldn’t be spending your time either! Putting too much focus on keyword rank tracking has the potential to be a waste of time, which can mean missed opportunities for your business. What do we mean by…
Read MoreNew FTC Guidelines for Online Reviews
Introduction The FTC recently issued new guidelines for online reviews, which means that your current review practices may not be in compliance. The Federal Trade Commission is concerned with ensuring that “consumers who rely on online reviews of companies, products, and services” are able to get a “true and accurate picture of what other consumers…
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