How to Write Alt Tags and Image File Names

Alt tags and image file names are easy to overlook. Many business owners get hyper-focused on web content and don’t think about images as anything more than aesthetics. Sure, we all know that picking good visuals can lead to better conversion rates, but there’s a real temptation to pop in any photo you have the…

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Celebrating Partnerships with Truckee-Tahoe Nonprofits

We are thrilled to collaborate with nonprofits in the Truckee-Tahoe area. We have dedicated ourselves to establishing strong relationships with our local nonprofits and select at least one project each year for which we donate a portion of our time. Our deep understanding of nonprofits comes from my direct experience. I co-founded and ran a…

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4 Ways We Use AI for Content Creation

Artificial intelligence (AI) is often associated with futuristic robots or the idea that machines will eventually replace humans in their jobs. However, AI is already present in various aspects of our daily lives, such as voice-to-text and predictive text suggestions on our phones. At McCullough Web Services, we use AI in our web design and…

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How to Use Keywords in a Meaningful Way

If you want to rank your content, simply using keywords at a particular density is no longer enough. Google now uses AI to understand the text, and it’s getting much better at it.  All the old tricks that people used to use to write keywords into text aren’t going to work anymore. Instead, business owners…

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5 Ways to Reduce Your Website Budget

Much of your new website budget is in your hands. Here are five ways to reduce the costs of launching your site while still being satisfied with the end result. 1. Have Fewer Pages in Your Scope of Work When many of our clients come to us, they say they want to use their old…

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Why We Don’t Focus on Keyword Rank Tracking

As an agency, we don’t spend our time on standard keyword rank tracking. And, there’s a good chance you shouldn’t be spending your time either! Putting too much focus on keyword rank tracking has the potential to be a waste of time, which can mean missed opportunities for your business. What do we mean by…

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New FTC Guidelines for Online Reviews

Introduction The FTC recently issued new guidelines for online reviews, which means that your current review practices may not be in compliance. The Federal Trade Commission is  concerned with ensuring that “consumers who rely on online reviews of companies, products, and services” are able to get a “true and accurate picture of what other consumers…

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What to Expect When Working With Us on a Website

You gathered quotes from web design agencies and are ready to make a decision. How will you choose? Your inclination may be to go for the shortest timeline for the lowest cost.  That would likely put us out of the running. We are probably not going to be the least expensive agency. And we probably…

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