Client Tips
4 Ways We Use AI for Content Creation
Artificial intelligence (AI) is often associated with futuristic robots or the idea that machines will eventually replace humans in their jobs. However, AI is already present in various aspects of our daily lives, such as voice-to-text and predictive text suggestions on our phones. At McCullough Web Services, we use AI in our web design and…
Read MoreHow to Use Keywords in a Meaningful Way
If you want to rank your content, simply using keywords at a particular density is no longer enough. Google now uses AI to understand the text, and it’s getting much better at it. All the old tricks that people used to use to write keywords into text aren’t going to work anymore. Instead, business owners…
Read MoreHow to Write Product Page Title Tags and Meta Descriptions
Product page title tags and meta descriptions offer two strong opportunities for increasing the visibility of your products in Google search results. Here is a deeper explanation of these key SEO elements, and a series of best practices you can use to write strong ones. How to Write Product Page Title Tags The title tag…
Read More5 Ways to Reduce Your Website Budget
Much of your new website budget is in your hands. Here are five ways to reduce the costs of launching your site while still being satisfied with the end result. 1. Have Fewer Pages in Your Scope of Work When many of our clients come to us, they say they want to use their old…
Read MoreWhy We Don’t Focus on Keyword Rank Tracking
As an agency, we don’t spend our time on standard keyword rank tracking. And, there’s a good chance you shouldn’t be spending your time either! Putting too much focus on keyword rank tracking has the potential to be a waste of time, which can mean missed opportunities for your business. What do we mean by…
Read MoreNew FTC Guidelines for Online Reviews
Introduction The FTC recently issued new guidelines for online reviews, which means that your current review practices may not be in compliance. The Federal Trade Commission is concerned with ensuring that “consumers who rely on online reviews of companies, products, and services” are able to get a “true and accurate picture of what other consumers…
Read MoreWhat to Expect When Working With Us on a Website
You gathered quotes from web design agencies and are ready to make a decision. How will you choose? Your inclination may be to go for the shortest timeline for the lowest cost. That would likely put us out of the running. We are probably not going to be the least expensive agency. And we probably…
Read MoreIs WordPress Really Right For Your Website?
WordPress isn’t the right choice for every client’s website. The internet might say it’s the best content management system (CMS) and the easiest website builder, but is it? And for whom? It’s so ubiquitous that some web developers and designers won’t use anything else. We take a different stance. WordPress may power 39.5% of all…
Read MoreWhy We Don’t Respond to RFPs
Often, potential clients send us RFPs, only to find we don’t respond to them. A few people have stopped to ask us why. The short answer? Those who send RFPs often aren’t willing to actually sit down and talk to us in depth about their project Here’s the long answer. We Strive to Understand Whether…
Read MoreFiguring Out User Search Intent For Your Keywords
It’s easy to come up with a big list of possible keywords to target on your website to attract search engine traffic. It’s a lot harder to narrow down that list to the money-making keywords. Understanding user search intent is crucial to fine-tuning your keyword list and creating content that addresses the search intent. What…
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