Client Tips
Title Tag Length and Meta Description Length Preview Tool – 2018
**Last updated: June 6, 2018** Title Tag and Meta Description Lengths Are Current as of June 2018 The Backstory on Meta Description Guidelines This tool was updated in March 2018 to reflect an increase in the length of the meta description Google was showing. However, just a few short months later around the end…
Read MoreHow to Get Phone Support for Your Google My Business Listing
Update as of 10/2016: Google has changed how to get phone support. The updated post is here: https://mcculloughwebservices.com/2016/10/31/get-phone-support-google-business-listing-2/ [Due to the high volume of calls we receive regarding Google My Business issues, we are only able to help existing clients. Please contact Google for help instead (info at the link above on how to do that).]…
Read MoreHow to Submit an XML Sitemap to Google Search Console
Why Submit an XML Sitemap It’s a good idea to submit your XML sitemap to Google so that they can better crawl your site. They can still crawl without it, but this gives them much better guidance. What You Need to Get Started A Google Search Console account. Google Search Console was previously called Google…
Read MoreHow to Fetch As Google(bot) and Submit Your Site to Google
What Does Fetch as Google(bot) Mean? Fetch as Google is a tool that allows you to see how Googlebot crawls and if you choose, renders your website’s pages. Google’s crawl is necessary for your site to be indexed, so it is beneficial to know whether the bot is able to crawl your website properly before…
Read MoreTitle Tag Length and Meta Description Length Preview Tool – 2015
STOP! There are new guidelines for 2018! Go to the 2018 Title Tag and Meta Description Tool. Instructions Enter your title tag, meta description or URL to see a preview of the Google search results page (SERP) on desktop. The boxes will turn red if you’ve exceeded the pixel limit. Enter your keyword to show bolding…
Read MoreBasic SEO for Landing Pages
Have you already done your keyword research or did we do it for you? If so, you’re ready to learn basic SEO for landing pages. First, use your keyword research to incorporate your focus keywords into the content on each page. Then, you’ll be ready to optimize each of the tags described below. We recommend…
Read MoreHow to Add an Owner in Google Search Console
Newer post available! Read the 2019 version of How to Add an Owner in Google Search Console here. If you are a new client of ours, we’ve likely asked you to add us as an owner in Google Search Console. What is Google Search Console? Google Search Console is a free tool provided…
Read MoreHow to Accept a Client Manager AdWords Access Invitation
By sharing access to your existing Google AdWords account, you’ll be allowing us to view and manage your account through our own Google login. That way, we won’t be asking for your email address and password. It takes just 5 steps to share access. 1. Sign into Google AdWords Go to: http://www.google.com/adwords/ and click Sign…
Read MoreHow to Share Google Analytics Access
**Updated 10/13/18** Google Analytics is a free tool that allows you to track many different aspects of a user’s experience on your website. Some of the most basic tracking options available include knowing what city your users live in, how long they stay on your site, how many pages they went to, and where they…
Read MoreHow to Show Us Your Main Navigation Menu Items for Your New Site
What is the main navigation menu? Let’s take an example from one of our most recent projects. What About Sub-menus? Below is an example example of a sub-menu, which drops down from the main menu. In this case, Reclaimed Wood Products is on the main menu and Reclaimed Wood Tables, Reclaimed Wood Flooring and the others…
Read More