4 Ways We Use AI for Content Creation
Artificial intelligence (AI) is often associated with futuristic robots or the idea that machines will eventually replace humans in their jobs. However, AI is already present in various aspects of our daily lives, such as voice-to-text and predictive text suggestions on our phones. At McCullough Web Services, we use AI in our web design and…Read More
What Questions Should Your Services Page Answer?
Your “Services” page is one of the most powerful pages on your website. It’s powerful from an SEO perspective because it will contain many of the keywords clients will be searching for. It’s powerful from a sales perspective, too. For many companies, the Services page is the money-maker, the page that convinces clients to choose…Read More
What Makes a High-Quality Web Page?
Lots of people talk about creating “good content” for their web pages. Yet what makes content good? Good content is effective. Most people don’t pay to have a website designed and maintained simply because they are trying to pursue a hobby. If you’re like most, you want to sell something. At some point, the content…Read More
What Makes a Good Blog Post?
Blogs offer many advantages to almost every business owner. But only if the blog posts you write are good. First, they help you build trust with customers. You’re giving away something (information, education, expertise) for free while demonstrating that you know how to help them with their problems. In some cases, this information can even help…Read More
What Should a Contact Us Page Include?
The best contact us pages don’t just provide the basic information about how to call or send a message to your business. The best contact page is a converting one: it provides you with a lead or makes a sale. So what should you include on a contact page to make those conversions happen? Below…Read More
About Us Page Example and Tips for Small Businesses
In our experience, clients struggle to provide us with About Us copy more than any other kind of content. Writing about one’s own business can feel daunting or intimidating for many SMB owners. If you feel the same way, you’re not alone. Fortunately, there are clear and repeatable methods you can use to write About…Read More
About Me Page Example and Template
About Me pages are some of the most daunting pages a sole proprietor might need to write. Few people feel entirely comfortable talking about themselves, and many struggle to understand what, exactly, they should say. Yet writing an About Me page doesn’t have to be hard. The key is to think about what you’re trying…Read More
How to Write a Good Blog Post for SEO
Last updated: 6/29/2022 Knowing how to write a good blog post for SEO is a vital skill for marketing your business. You can write all the good, useful content you want, but it’s not likely to improve your online visibility and bring you more clients or customers if nobody can find it. Knowing how to…Read More