Reviews
New FTC Guidelines for Online Reviews
Introduction The FTC recently issued new guidelines for online reviews, which means that your current review practices may not be in compliance. The Federal Trade Commission is concerned with ensuring that “consumers who rely on online reviews of companies, products, and services” are able to get a “true and accurate picture of what other consumers…
Read MoreHow to Get Negative Reviews Removed
Even the best businesses make mistakes sometimes. You and your employees are only human. From time to time, you may receive a legitimate bad review that you’d like removed on a site like Google or Yelp. How to Fix Bad Reviews This post covers what to do in the event that you receive a legitimate…
Read MoreHow to Get More Reviews
Do your customers and clients rave about you to their friends and in person, yet you don’t have a single great online review? If you know how to get these happy customers and clients to leave you reviews, your business will see many benefits, from better search placement to higher trust, to more revenue. Here…
Read MoreHow to Send Your Customers a Google Business Profile Review Link
Reviews are important. You need to have more reviews than your competition to stand out to potential customers and to search engines. Making it easy for your customers to leave you a review on Google makes it more likely that they will take the time to write you the review. Review links give you the…
Read MoreWhy You Need More Reviews Than Average
Nobody wants to be average, right? The same is true in the online review space. To be truly effective, your reviews need to be better than average! Most business owners know they need great reviews. Few have a focused review strategy. And fewer still think to direct traffic to more than one review platform. Here’s…
Read MoreHow to Respond to Negative Reviews: Best Practices and Examples
Last updated: 3/21/2020 Why Responding to Negative Reviews Is Important In today’s internet-dominated market, the robustness of your online presence affects both your reputation and your search engine standing. Negative online reviews without appropriate and timely responses can quickly damage your reputation. A large majority of consumers today rely on review sites to help them…
Read MorePositive Online Review Responses: Best Practices and Examples
Last updated: 10/12/19 Having a presence on the major review sites gives your clients or customers the ability to write reviews for your business, but more importantly, it gives you the opportunity to respond. Why you should respond to your positive reviews While most people know how crucial it is to respond to negative reviews,…
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