4 Ways We Use AI for Content Creation
Artificial intelligence (AI) is often associated with futuristic robots or the idea that machines will eventually replace humans in their jobs. However, AI is already present in various aspects of our daily lives, such as voice-to-text and predictive text suggestions on our phones. At McCullough Web Services, we use AI in our web design and…Read More
How to Use Keywords in a Meaningful Way
If you want to rank your content, simply using keywords at a particular density is no longer enough. Google now uses AI to understand the text, and it’s getting much better at it. All the old tricks that people used to use to write keywords into text aren’t going to work anymore. Instead, business owners…Read More
How to Write Product Page Title Tags and Meta Descriptions
Product page title tags and meta descriptions offer two strong opportunities for increasing the visibility of your products in Google search results. Here is a deeper explanation of these key SEO elements, and a series of best practices you can use to write strong ones. How to Write Product Page Title Tags The title tag…Read More
Why We Don’t Focus on Keyword Rank Tracking
As an agency, we don’t spend our time on standard keyword rank tracking. And, there’s a good chance you shouldn’t be spending your time either! Putting too much focus on keyword rank tracking has the potential to be a waste of time, which can mean missed opportunities for your business. What do we mean by…Read More
Figuring Out User Search Intent For Your Keywords
It’s easy to come up with a big list of possible keywords to target on your website to attract search engine traffic. It’s a lot harder to narrow down that list to the money-making keywords. Understanding user search intent is crucial to fine-tuning your keyword list and creating content that addresses the search intent. What…Read More
What Makes a High-Quality Web Page?
Lots of people talk about creating “good content” for their web pages. Yet what makes content good? Good content is effective. Most people don’t pay to have a website designed and maintained simply because they are trying to pursue a hobby. If you’re like most, you want to sell something. At some point, the content…Read More
What Makes a Good Blog Post?
Blogs offer many advantages to almost every business owner. But only if the blog posts you write are good. First, they help you build trust with customers. You’re giving away something (information, education, expertise) for free while demonstrating that you know how to help them with their problems. In some cases, this information can even help…Read More
What Should a Contact Us Page Include?
The best contact us pages don’t just provide the basic information about how to call or send a message to your business. The best contact page is a converting one: it provides you with a lead or makes a sale. So what should you include on a contact page to make those conversions happen? Below…Read More
Why Google Results Look Different For Everyone
Updated: 9/28/21 Where do you rank for keywords related to your business on Google? It can be difficult to tell. Or, at least, it can be difficult to tell if your only method for determining your rankings is to plug your keywords into your own browser. Google results are not the same for everyone. Here…Read More
Why You Should Delete Unsolicited SEO Emails
Computer-generated Unsolicited SEO Audits If You’re A Website Owner, You’ve Probably Received Many Anyone who owns a website is likely to get dozens of spam emails or unsolicited auto-generated SEO audits offering to “fix their SEO,” or asking for joint ventures, partnerships, links, or guest blog posts. It’s just par for the course. Sometimes clients…Read More