SEO
How to Respond to Negative Reviews: Best Practices and Examples
Why Responding to Negative Reviews Is Important In today’s internet-dominated market, a positive online presence is key to maintaining a successful business, both for your reputation and for search engines. Online review quantity, velocity and diversity contribute to search engine ranking, with frequent positive reviews being favorable for increasing search engine visibility. Negative online reviews…
Read MorePositive Online Review Responses: Best Practices and Examples
Having an online presence gives your clients or customers the ability to write reviews for your business, but more importantly, it gives you the opportunity to respond. It’s just as essential to respond to your positive reviews as it is your negative ones. When written effectively, your responses act as a great, free marketing tool.…
Read MoreHow to Get Google My Business Phone Support
DISCLAIMER: We are not Google. Google My Business’ website is here: https://www.google.com/business/ ***Calls to our main number or inquiries through our contact form about Google My Business from anyone who is not a current client WILL NOT BE RETURNED. ***We have been overwhelmed with hundreds of confused callers/emailers who think they…
Read More5 Steps to Make Sure Local Clients and Customers Find You Online
Maybe you’re a brick and mortar business, like a boutique, restaurant, or bar. Or maybe you travel to your customers like a contractor or real estate agent. Either way, it’s crucial for your customers to easily be able to find you and your contact information when they’re in your city, searching for the service you…
Read MoreHow to Get Phone Support for Your Google My Business Listing – Updated 10/2016
[Due to the high volume of calls we receive regarding Google My Business issues, we are only able to help existing clients. Please contact Google for help instead at 1-844-491-9665.] It is surprisingly easy to get a Google customer service representative to call you about your Google My Business (GMB) listing! First, we’ll go over why…
Read MoreResources for Google My Business Knowledge Bites
Find resources here for the November 1, 2016 Knowledge Bites session I taught for the Truckee Donner Chamber of Commerce. Get Your Business Online website (to find out if you are listed and get verified) Google My Business website/login (after you are verified, use this) See if you are listed and verified in Google My Business
Read MoreTitle Tag Length and Meta Description Length Preview Tool – 2018
**Last updated: June 6, 2018** Title Tag and Meta Description Lengths Are Current as of June 2018 The Backstory on Meta Description Guidelines This tool was updated in March 2018 to reflect an increase in the length of the meta description Google was showing. However, just a few short months later around the end…
Read MoreHow to Get Phone Support for Your Google My Business Listing
Update as of 10/2016: Google has changed how to get phone support. The updated post is here: https://mcculloughwebservices.com/2016/10/31/get-phone-support-google-business-listing-2/ [Due to the high volume of calls we receive regarding Google My Business issues, we are only able to help existing clients. Please contact Google for help instead (info at the link above on how to do that).]…
Read MoreHow to Submit an XML Sitemap to Google Search Console
Why Submit an XML Sitemap It’s a good idea to submit your XML sitemap to Google so that they can better crawl your site. They can still crawl without it, but this gives them much better guidance. What You Need to Get Started A Google Search Console account. Google Search Console was previously called Google…
Read More11 WordPress SEO Tips for Developers
In doing our website SEO audits, we found that many sites have similar SEO challenges. Many of the issues we come across can be very easily implemented in a more SEO-friendly way during development, versus trying to fix after launch. 1. Only use heading tags for content headings It may seem convenient to use H1 in your site’s header,…
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