SEO

Reviews on Google Maps are a significant ranking factor for local businesses, but obtaining them is just the first step. To maximize their impact on local SEO, reviews must be managed strategically. Always Be Getting New Reviews Infrequent reviews will not provide as much benefit as a steady stream of fresh reviews will on Google…

Why are we so successful at local SEO? Why have so many of our clients expanded into new offices, new markets, and added so many team members? It’s because, if we choose to take you on as an SEO client, we have done our research and are nearly certain that we can be successful in…

Alt tags and image file names are easy to overlook. Many business owners get hyper-focused on web content and don’t think about images as anything more than aesthetics. Sure, we all know that picking good visuals can lead to better conversion rates, but there’s a real temptation to pop in any photo you have the…

If you want to rank your content, simply using keywords at a particular density is no longer enough. Google now uses AI to understand the text, and it’s getting much better at it.  All the old tricks that people used to use to write keywords into text aren’t going to work anymore. Instead, business owners…

Product page title tags and meta descriptions offer two strong opportunities for increasing the visibility of your products in Google search results. Here is a deeper explanation of these key SEO elements, and a series of best practices you can use to write strong ones.  How to Write Product Page Title Tags The title tag…

As an agency, we don’t spend our time on standard keyword rank tracking. And, there’s a good chance you shouldn’t be spending your time either! Putting too much focus on keyword rank tracking has the potential to be a waste of time, which can mean missed opportunities for your business. What do we mean by…

It’s easy to come up with a big list of possible keywords to target on your website to attract search engine traffic. It’s a lot harder to narrow down that list to the money-making keywords. Understanding user search intent is crucial to fine-tuning your keyword list and creating content that addresses the search intent. What…